The store is closed for maintenance

My girls love Shoap's bath bombs and not once have they had a reaction to them, and they both have sensitive skin 

Nyree Holland
Owner of Lavish Hair Studio, Port Elizabeth
I loved my shower steamer thanks so much. I felt so much better of my hectic day. it smells divine highly recommend this product
Linda Scholtz
Port Elizabeth

...since the start of covid this is the first time I not only mind washing my hands haha but I find an excuse to go wash it! It smells freaking amazing!!! I cannot get enough! definitely trying the others soon!

Esmerie van Aarde
Owner of Boho Soul, Addo

About Us

Anzelle Strydom

Owner and Creator

Who are we?

By we, I mean me! My name is Anzelle and I am a Mompreneur, Artist, Creator and lover of everything pretty!

I founded Shoap (Pty) Ltd in January 2021 after returning home to South Africa from Dubai, UAE where I lived with my family for a couple of years. Shoap was created with woman just like me at the heart and center of it all.

I wanted to create a business out of my love for art and unique self care products, but I also wanted to give back to the woman of South Africa. I wanted to enable other woman with the skills, techniques and knowledge they require to create their own income and take care of their families regardless of their limitations or situations.

With the support of my husband, son and family I intend on building, expanding and growing Shoap into an enterprise that empowers woman with employment and skills to take care of their families, all whilst creating luscious, fun and unique bath and body products for our Shoapporters!